Entrea Capital provided strategic advisory services to Shelby International

Entrea Capital provided strategic advisory services to Shelby International

Entrea Capital provided strategic advisory services to Shelby International

Client: Shelby International
Status: Private
Sector: Real Estate
Revenue:
Web: www.shelbyinternational.com
Seller:
Status:
Sector:
Revenue:
Web:

Client: Shelby International

  • Shelby International is a group of companies that operates within the property development market
  • Since its establishment in 2003, the aim of the Company has been to invest in top quality properties mainly in South-Eastern and Eastern Europe (Greece, Cyprus, Bulgaria, Ukraine, Russia, etc.)

Situation Overview & Solution

  • Shelby International had invested in a vacation property in Bansko
  • With the start of the financial crisis, the future of vacation properties in Bulgaria was becoming questionable
  • As a result, Shelby International required strategic advice with respect to the various options for future development of the property, as well as evaluation of strategic options 

Entrea Capital’s Role and Value Added

  • Entrea Capital provided a range of corporate advisory service to Shelby International, including:
  • Identified and researched in detail all strategic options available to the Company, given its current level of investment
  • Selected a preferred option and drafted a detailed business plan on how to best execute it
  • Assisted the Company with certain aspects of the execution such as finding the right management team and partners
  • The property was transformed into a five-star luxury hotel which has developed a recognizable brand name and a solid position on the Bulgarian market