Entrea Capital served as the key implementer of InvestBulgaria Agency’s Global FDI Strategy in 2012-2013

Entrea Capital served as the key implementer of InvestBulgaria Agency’s Global FDI Strategy in 2012-2013

Entrea Capital served as the key implementer of InvestBulgaria Agency’s Global FDI Strategy in 2012-2013

Client: InvestBulgaria Agency
Status: Government agency
Sector: Transport equipment and machine building; electronics; chemical industry; food and agriculture; logistics; IT; outsourcing; healthcare and medical tourism
Revenue: € 76 mln
Web: www.investbg.government.bg
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Client: InvestBulgaria Agency

  • InvestBulgaria Agency (IBA) is Bulgaria’s government investment promotion agency, operating under the Ministry of Economy, Energy and Tourism. It is established to assist the Ministry in its implementation of state policies aimed to attract and retain FDI in a selected industry segments
  • IBA’s mission is to attract investment to Bulgaria, assist project set-up and ensure successful project development that would result in new jobs creation, exports increase and enhanced know-how transfer to the nation’s economy

 

Situation Overview & Solution

  • Historically, Bulgaria hasn’t had a well defined FDI strategy, nor a consistent branding aimed to create a distinguishable and positive image abroad. Under the new government, the goal of establishing Bulgaria as a preferred FDI destination was set up as a priority
  • IBA faced a number of challenges related to the establishment and execution of a coherent and consistent national FDI strategy:
  • Bulgaria’s poor image abroad, resulting in limited number of interested investors
  • Lack of well-defined investment package offerings and incentives
  • Lack of dedicated professional bodies to serve potentially interested foreign investors
  • As a result, IBA commissioned a series of investment promotion projects with an overall budget of €7.5 mln, targeting large selected investors from nine global investment centers and sharing with them market insights on investment opportunities in Bulgaria, as well as examples of successful past projects

 

Entrea Capital’s Role and Value Added

  • Entrea Capital is responsible for the following:
  • Selection of targeted sectors, locations and investors
  • Advising on the definition of Bulgaria’s investment packages and incentives
  • Developing sectoral knowledge and customized content for the forums
  • Design and execution of the project’s media and marketing plan
  • Securing the attendance of investors, media and experts
  • Synchronizing parallel investment promotion activities of government institutions in the designated locations
  • Execution and coordination of investment forums in 9 key locations (Belgium, Germany, France, U.K., Russia, USA, Dubai, Japan & China)
  • Representing Bulgaria in B2B meetings with investors
  • Overall project management and coordination