Entrea Capital advised Ameta Holding, the largest Bulgarian integrated poultry producer, in the Share Sale to the German PHW Group

Entrea Capital advised Ameta Holding, the largest Bulgarian integrated poultry producer, in the Share Sale to the German PHW Group

Entrea Capital advised Ameta Holding, the largest Bulgarian integrated poultry producer, in the Share Sale to the German PHW Group

Client: Ameta Holding
Status: Private
Sector: Agriculture, FMCG
Revenue: €77m (2013)
Web: www.ameta.bg
Buyer: PHW Group
Status: Private
Sector: Agriculture, FMCG, Healthcare
Revenue: €2.3b (2013)
Web: www.phw-gruppe.de
 

Client: Ameta Holding

  • Ameta Holding is the leading fully-integrated poultry processor and distributor in Bulgaria and one of the largest in Southeastern Europe
  • The company operates a processing plant with capacity of 45 million broilers per year, feed mill and breeder and broiler farms
  • Main products are fresh and frozen whole broilers, cut-up broilers and giblets (70% fresh and 30% frozen). More than 30% of the production is exported to Greece, Romania, Macedonia, UK and Cyprus
  • Ameta supplies major retailers in Bulgaria (Billa, Kaufland, Lidl, Metro), restaurants (exclusive supplier of KFC Bulgaria) and meat processors

 

Buyer: PHW Group

  • PHW Group is the largest poultry producer in Europe, manufacturing and marketing high-quality poultry specialties, such as chicken, turkey and duck, under the brand name of Wiesenhof
  • PHW Group has revenues of more than €2.3b and  employs more than 6,000 people
  • In addition to poultry, the Group is active in business sectors such as animal feed and animal health, human nutrition and human healthcare
  • PHW Group is a key player in the agricultural and nutritional sector in Germany and Europe with international operations in Poland and the Netherlands

 

Situation Overview & Solution

  • Ameta Holding was looking to attract a large international strategic partner to support its continued growth and further penetration of the regional and European poultry markets
  • PHW Group, the leading European poultry producer, targeted to increase its presence and accelerate expansion in Central and Eastern Europe
  • The two companies established a partnership aiming to create solid basis for a long-term cooperation in the production, marketing and distribution of poultry products in Bulgaria and Central and Eastern Europe

 

Entrea Capital’s Role and Value Added

Entrea Capital provided the following value-added services to Ameta Holding:

  • Prepared comprehensive marketing materials (financial model, business plan, investment memorandum)
  • Identified and established contact with potential strategic buyers
  • Identified PHW Group as the best suited partner for Ameta Group  
  • Provided expert advice during due diligence and all phases of the negotiation process