Advised Sportal Media Group on the sale of a majority stake to the Swiss media group Ringier

Advised Sportal Media Group on the sale of a majority stake to the Swiss media group Ringier

Advised Sportal Media Group on the sale of a majority stake to the Swiss media group Ringier

Client: Sportal Media Group
Status: Private
Sector: TMT
Revenue: €5.6m (2020)
Web: https://corp.sportal.bg/en/
Buyer: Ringier AG
Status: Private
Sector: TMT
Revenue: €880m (2020)
Web: https://ringier.com/en

Client: Sportal Media Group

  • Sportal Media Group (SMG, Group) is the largest independent online media in Bulgaria by revenue and profitability, operating a portfolio of more than 30 websites across a diverse set of categories

  • With over 85,000,000 page views per month, the content of the Group reaches 55% of Bulgaria’s online population

Investor: Ringier AG

  • Ringier AG is the largest internationally op­erating Swiss me­dia compa­ny, produc­ing over 120 newspapers and mag­a­zines. It also runs print­ing plants, sev­eral ra­dio and TV stations and well over 80 web and mobile platforms with a worldwide staff of approxi­mately 8,000 employees

Situation Overview & Solution

  • SMG has been a long-term client of Entrea Capital with various strategic options considered throughout the years
  • After years of solid organic growth and capturing of dominant market position, sale of an equity stake to an international strategic partner was seen as a logical next step in the development trajectory of the Group

  • Ringier and Sportal were already partnering successfully in Romania through a joint venture in the digital media space (Ringier Sportal S.R.L.), and the acquisition of Sportal represented a natural extension of the partnership

Entrea Capital's Role and Value Added

Entrea Capital provided the whole spectrum of sell-side advisory services to SMG:

  • Entire process management
  • Drafting of comprehensive company presentation, providing overview of the operations and the development potential
  • Development of detailed financial projections serving as a basis for the valuation discussion

  • Negotiation of non-binding term sheet

  • Assistance in the execution of the due diligence phase, including setting up of a virtual data room

  • Negotiation of the full package of definitive transaction documents, including share purchase agreement (SPA), shareholder agreement (SHA), etc.