Entrea Capital advised Office Express on the establishment of a joint venture with Office Depot

Entrea Capital advised Office Express on the establishment of a joint venture with Office Depot

Entrea Capital advised Office Express on the establishment of a joint venture with Office Depot

Client: Office Express
Status: Private
Sector: Internet and catalogue retail
Revenue: € 6.1 mln
Web: www.offex.bg
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Client: Office Express

  • Office Express is the largest catalogue-based retailer of office stationary and furniture in Bulgaria and the second largest retailer of office stationery overall. The Company is one of the few with fully developed distribution network throughout the entire country. Office Express serves more than 15,000 clients, including large corporations, SMEs and government institutions

 

Situation Overview & Solution

  • Office Express had grown into the leading catalogue-based supplier of office stationary and furniture in Bulgaria though continued investments in IT systems, distribution, marketing and modern sales practices
  • The Company already distinguished itself among its main competitors with its reliability and outstanding customer service
  • Office Express was looking for the next level of improvement in terms of product offering and supply chain management and was considering various alternatives for a strategic partnership with globally recognized firms

Entrea Capital’s Role and Value Added

  • Entrea Capital led the process of identifying and structuring a partnership with Office Depot which included:Identifying Office Depot as a potential partner
  • Initiating the negotiations for establishing a joint venture, covering the Bulgarian market
  • Identifying and evaluating the benefits for Office Express from the proposed JV structure: introduction of new products, serving Office Depot’s global clients in Bulgaria, using Office Depot’s global supply chain management capabilities, and transferring sales and marketing know-how