Entrea Capital Advised the Founders of FootballScout.com during a €0.6mln Capital Raising

Entrea Capital Advised the Founders of FootballScout.com during a €0.6mln Capital Raising

Entrea Capital Advised the Founders of FootballScout.com during a €0.6mln Capital Raising

Client: FootballScout
Status: Private, Start-up
Sector: Online Services
Web: http://www.footballscout.com/

Client: FootballScout.com

  • Masterminded by two entrepreneurs with football background, FootballScout.com is a professional web-based network tool for football players, coaches, agents and teams which aims to eliminate the inefficiencies in today’s scouting process
  • FootballScout.com enables football professionals, especially agents to streamline their workflow and increase their success rate. The tool is also a platform for young players to promote themselves as well as for parents whose kids want to develop a career in football
  • The founder’s goal is to turn FootballScout.com into the world’s premier football communication standard by the end of 2014, targeting a registered user base of at least 10 million subscribers


Situation Overview & Solution

  • FootballScout.com is a start-up supported by Eleven Accelerator Fund as a seed investor with €50,000 through two financing rounds. Eleven’s capital was used to finance the product development phase and the fund has committed to invest another €150,000
  • The platform is now technically complete, and the owners were looking into their third financing round in order to raise fresh venture capital of €500,000 to support FootballScout.com’s commercialization phase. The capital is to be used entirely to market FootballScout.com to prospective key users such as professional football clubs, players, managers and agents in Western Europe and the USA
  • The founders hired Entrea Capital to advise it on an exclusive basis in the capital raising process
  • Entrea Capital managed to reach the fundraising target within a month and actual amount raised exceeded the target by c.50%


Entrea Capital’s Role and Value Added

Entrea Capital provided the following value-added services to FootballScout.com:

  • Built a detailed financial model with 5-year projections based on top-down and bottom-up assumptions
  • Prepared a comprehensive investment presentation providing overview of FootballScout.com’s key functionalities, value propositions and  goals  
  • Approached and marketed the product to potential investors utilizing our extensive network of contacts within the investment industry
  • Provided expert advice during the negotiations process